Challenges
- Expanding deal opportunities. CustomChannels aimed to increase their deal closure rate, focusing on securing appointments with companies that operate multiple locations. Their goal was to maximize opportunities and expand their reach within various sectors.
- Conveying the value of music. The client needed to ensure that stakeholders comprehended the significant impact of music on customer experiences. It was crucial to not only communicate this value effectively but also to engage with key players at the most opportune moments for decision-making.
- Finding suitable lead generation solutions. The client’s exploration of various lead generation strategies faced a hurdle. This was caused due to their relatively smaller deal sizes, compared to larger-scale companies that work with appointment-setting vendors.
Solutions
ICP identification
- In collaboration with the client, our team adopted a comprehensive approach to identifying ICPs, focusing on multi-venue businesses in the U.S. and Canada such as restaurants, dental clinics, property management companies, franchisers, and retailers.
- We targeted key decision-makers, reaching out to IT managers, presidents, directors, operations heads, marketing professionals, and CEOs.
Refined outreach campaigns
We went for a referral approach, tailoring the value proposition to each specific industry we targeted and paired it with a clear and straightforward CTA. CustomChannels’ compelling value proposition was so effective that we didn't need to bother with other outreach strategies.
Template example:
