B2B marketing
Explore best B2B marketing practices to target the right audiences, deliver powerful experiences, and progress through the marketing funnel.
7 min
How to set appointments for software companies: 5 proven tipsYou're a marketer on a mission, fueled by the burning desire to create a lead generation funnel that nurtures buying intent and transforms it into opportunities.
Your challenge? To adopt the classic funnel to the company's reality and set up goals and conversion rates from step to step that you want to follow as KPIs.
We’ve put together the ultimate guide to help you achieve just that. You’ll learn how to build and optimize B2B lead generation funnels from TOFU to BOFU.
Let’s begin.
by Vladislav Podolyako
B2B marketing
16 Jan 202412 m
How to create an ideal customer profile (ICP) for a B2B companyA well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. An ICP is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
by Yuriy Boyko
B2B marketing
5 Oct 202314 m
Inbound vs. outbound marketing: What works best in B2B?How do you properly combine inbound and outbound marketing? Read on to discover their main differences and best practices on how to get the most out of your efforts.
by Tanya Bahrynovska
B2B marketing
19 Jul 202310 m
How to find a call center for your B2B businessFrom understanding your needs to identifying a call center’s expertise and evaluating its performance metrics — we’ll walk you through every step of the process.
by Kiran Shahid
B2B marketing
18 Jul 2023
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